Resume  |  Interaction Design  |  Design April Doreen Huerta 721 W. Doran Street, Glendale, CA 91203 Cell: 626.230.9843 Email: izelmorena@hotmail.com linkedin: http://www.linkedin.com/in/izelmorena Summary Skilled Information Architect/Human Interaction Designer with a passion for creating useful, intuitive human computer architectures. Continued focus on user centric design and a strong ability to balance and manage the interplay between user objective and business objectives in both Agile and Waterfall methodologies. Professional Experience Gifts.com, Los Angeles, CA Sr. Information Architect/Interaction Designer March 2010 to Present Primary Responsibilites Responsible for creating wire-frames, sitemaps and flows for the complete overhaul and redesign for the new Gifts.com website and mobile site which yielded a 15% increase in conversion from the previous site, as well as opening up a new source of conversion/revenue with the mobile site. Assisted in fine tuning the existing product taxonomy framework to maximize usability with in the search result pages, product pages as well as the information display of landing pages. Created an email template system to easily create and design content allowing us to quickly adjust emailing strategies for different business needs and optimized usability giving Gifts.com an increase of email click though of about 26% Collaborated with Design and Development teams on the implementation of flow charts and page schematics iteratively in an agile environment. Validated designs and concepts through usability testing, script writing and using the Silverback application for audio and video recording of the usability tests. Responsible for creating and modifying existing internal admin tools for Gifts.com merchandisers by listening to what the needs are and working closely to craft a system of tools that can increase productivity of product merchandizing. Napster, Los Angeles, CA Sr. Information Architect/Interaction Designer June 2008 to March 2010 Primary Responsibilites Collaborated with the Design, Project Management, Development, and Executive teams to formulate the navigation, functionality, organizational structure, page-to-page flow of the new Beta version of Napster including the player and search functionalities. Validated designs through end user testing and usability evaluations. Facilitated the agile method by crafting reusable units of behaviors that can be quickly implemented allowing for easier two week iterations, working code releases and prompt user testing. Collaborated with Design and Development teams on the implementation of flow charts and page schematics iteratively in an agile environment. Assisted in the development of Napster's top 3 personas and ensured that the product features and functionality met our primary, secondary and tertiary persona's goals. Facilitated the agile method by crafting reusable units of behaviors that can be quickly implemented allowing for easier two week iterations, working code releases and prompt user testing. Mylife.com (formerly Reunion.com), Los Angeles, CA Manager, Information Architect/Senior Interaction Designer April 2005 to June 2008 Primary Responsibilites Collaborated with Project Management and Development, and Executive teams to institute best practice of human computer interaction, usability, information architecture while meeting user and business goals. Recommended creative design strategies, ideas and products to build the reunion.com brand and business Created logic flow charts in Visio as well as footprints to insure the correct mapping of the application flow. Analyzed and translate website metric findings into design improvements. Planned, organized and managed resources in multiple product iterations to bring about the successful completion of specific project goals and objectives while adhering to project constraints of scope, quality and time. Designed and incorporated UI specifications that effectively communicated a strong product branding and interaction design. School Loans Corporation, Los Angeles, CA Manager, Information Architect/Interaction Designer October 2003 to April 2005 Primary Responsibilites Architected and directed School Loans Corporation’s proprietary Loan Processing Workflow. Using user centric design, the flow enabled users to scrub, and error check applications that reduced the processing time from 15 minutes to and average of 6 minutes. Increasing productivity over 50%, at the same time reducing errors and producing general user and loan reporting for management teams. Efficiently managed School Loans Corp. product development which include gathering requirements, the writing of technical specifications, use cases, vision documents, creating flow charts, wire-frames, as well as testing eight websites and all internal and external products. Facilitated the communication and product development between Technology, Marketing, Sales and outside Design firms, helping each department to understand technical processes, all stages of product development, and maintaining the integrity of several of our brands. Architected and developed the Brand Identity for 7 B2C sites, 4 internal processing sites, and 3 B2B sites. Citysearch.com, Los Angeles, CA User Experience/Interaction Designer February 1999 to September 2003 Primary Responsibilites Implemented product prototypes using wire-frames, flowcharts and Mockups.Designed interfaces utilizing user-centered design principles while paying attention to alignment, hierarchy, color theory, page layout/composition, and typography.Designed interfaces utilizing user-centered design principles while paying attention to alignment, hierarchy, color theory, page layout/composition, and typography. Developed the methodology used in nominating and voting for 2001, 2002 and 2003. Implemented the voting feature through out the site, allowing for maximized voting and page views. This design exceeded page views for Citysearch.com in 2001 by well over three million. Created HTML prototypes, visual interfaces and logical user interaction of web based applications for Sales, Marketing and Consumers. Brand and identity support in both online and print initiatives. Strong problem solving and communication skills to work with Executives, Directors, Managers and fellow Designers. Intimate understanding of HTML standards and convention. Ability to code, optimize and review HTML, CSS and JavaScript deliverables with knowledge of cross-browser compatibility issues. Assisted in the design and development of Self-Enrollment, the online self-enrollment tool for advertising customers for Citysearch.com. Created and managed the tracking system for all Ad Design Products. Created several new ad products to accommodate business needs as well as interface design changes to Citysearch.com. Created and managed the regional division of labor for the designers of Ad Design. Trained and held open critique on designer’s ideas, keeping a positive and objective look, while encouraging open communication and a professional atmosphere. Education University of Southern California, Los Angeles, CA Bachelor of Fine Arts in Studio Fine Arts Professional Affiliations IxDA - Interaction Design Association IAI - The Information Architecture Institute (Member since June 2008) Professional References Available upon request.